Burberry Prorsum has put the outerwear and bags from its autumn–winter 2012–13 menswear range on sale at its website, right after showing it at Milano on January 14.
The offer is limited: it will only be on sale for one week—till the 21st—for delivery in eight weeks.
It is part of an internet-based push by the label, which live-streamed its collection at burberry.com and its Facebook page, and viewable on mobile devices including the Ipad.
The show soundtrack by the Waterboys, the Jam and Jeff Beck is available for download through Itunes, while images were shared through Burberry’s Instagram account.
YouTube and Google Plus content followed.
Guests included British boxer Amir Khan, actors Harry Treadaway, Luke Treadaway, Giorgia Surina, and Eros Galbiati, British musician Dan Gillespie Sells (The Feeling), ﬁlmmaker Ali Mustafa, musician Murat Boz, Eliz Sakucoglu and Turkish broadcaster Burcu Esmersoy. Models Seb Brice, Johnny George and Thomas Penfound walked the runway.